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Michael Hill

The client

Michael Hill is an iconic New Zealand jewellery business. They came to us looking for help to market their products to Chinese customers.

Our solution

We helped them setup a WeChat Account and grow their presence on this popular social media platform.

We recommended a multi-functional public account with the following features:

  • WeChat Pay
  • WeChat Store
  • Customer service
  • Content marketing

Michael Hill can use their WeChat account to engage with followers, send news articles and promotions, provide customer service, and most importantly – sell products.

Setting up the account was just the beginning. To get Michael Hill off to a great start, we organised a Launch Party to celebrate its new WeChat Account. The party was hugely successful and created plenty of media buzz around the Michael Hill brand.

The result

The Launch Party took place on 22 October 2016. By 31 October, Michael Hill had 1,404 new followers – a 312.5% growth rate.

We call that a success – don’t you?


April 10, 2017




The Loop Duty free retail shop offers quality products and famous over world brands to customers. ePayments organized the first overseas entity public accounts and also help our clients to maintaining this public account. Therefore, gain lots of brand awareness reach target audiences, the sales performance have increased significantly.

Michael Hill

ePayments and Michael Hill have long terms of relationship and very good cooperation in terms of We-Chat On-line and off line Marketing solutions.  ePayments help us set up WeChat public Account and support us for the series of Marketing campaign. One of our Marketing Campaign that is announcement of Michael Hill official account, we really appreciate that the effort and support of ePayments. Right now, Michael Hill and ePayments are continually integration with each other, we are going to launched the WeChat shop and apply WeChat Payment Account. ePayments make a great efforts on that, they can always find a better way a good solutions for our business. Therefore, I sincerely recommend ePayments as the ideal cooperation company in WeChat Marketing Solution and We-Chat cross border payment service.