Michael Hill is an iconic New Zealand jewellery business. They came to us looking for help to market their products to Chinese customers.
We helped them setup a WeChat Account and grow their presence on this popular social media platform.
We recommended a multi-functional public account with the following features:
- WeChat Pay
- WeChat Store
- Customer service
- Content marketing
Michael Hill can use their WeChat account to engage with followers, send news articles and promotions, provide customer service, and most importantly – sell products.
Setting up the account was just the beginning. To get Michael Hill off to a great start, we organised a Launch Party to celebrate its new WeChat Account. The party was hugely successful and created plenty of media buzz around the Michael Hill brand.
The Launch Party took place on 22 October 2016. By 31 October, Michael Hill had 1,404 new followers – a 312.5% growth rate.
We call that a success – don’t you?