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Marketing Platforms

ePayments connects you with billion Chinese customers , Every marketing is significant

WeChat

WeChat is the leading social media platform in China, with over 1 billion active users,

spending on average over 60 minutes per day in that app.

WeChat has been described as a super-app and covers functions offer by Facebook, Instagram,SnapChat and WhatsApp.

Within WeChat there are several key marketing and promotional platforms that businesses should consider.

WeChat Official Account

A WeChat Official Account allows your company to create its own WeChat page (like say a Facebook page)  and unlocks most of the key marketing and advertising platforms offered by WeChat. Having an Official Account is important to protectyour brand and to give customers assurance that they are dealing with you and not someone that has hijacked your brand in China.

WeChat Vouchers

The use of electronic vouchers or coupons has increased significantly in China and is now a widely used tool for advertising and promotional activities. Similar vouchers are available on other platforms also.


ePayments can discuss with you the right voucher marketing strategies.

WeChat Moments

WeChat moments is the heart of social interactions on WeChat. It is like the Facebook feed from your friends and pages that you like. Posts published by users as well as companies can be shared and commented. Content published or shared on Moments can include images, text, videos and links.

AliPay

AliPay is part of the Alibaba Group which is the leading e-commerce group in China.

ePayments can support our clients through three areas of activities within the AliPay network.

Store Management

Promotion Management

Data Dashboard

Operator Management

AliPay Discovery Page

When a company agrees to accept AliPay payments they are provided with an AliPay Discovery Page. This allows companies to list details of the business, locations and other promotional material within the AliPay Discovery Platform, which is being widely used by Chinese tourists to identify activities and information about specific
destinations.
For example, a user of the AliPay app can be targeted with geolocation-based advertising and promotion, in a more sophisticated way that Google is introducing.

AliPay Vouchers

The use of electronic vouchers or coupons has increased significantly in China andis now a widely used tool for advertising and promotional activities. Similar vouchers are available on other platforms also.
ePayments can discuss with you the right voucher marketing strategies.

Project South

ePayments is proud to be a payment partner to Christchurch International Airport’s South Project in partnership with Alibaba.

Michael Hill

The client

Michael Hill is an iconic New Zealand jewellery business. They came to us looking for help to market their products to Chinese customers.

Our solution

We helped them setup a WeChat Account and grow their presence on this popular social media platform.

We recommended a multi-functional public account with the following features:

  • WeChat Pay
  • WeChat Store
  • Customer service
  • Content marketing